/* =========================================================
   FRIEDERIKE BEECKEN — B2B Personenmarke
   Fokus: professionell, wissenschaftlich fundiert, vertrauensvoll
   ========================================================= */

:root {
  /* Hintergründe */
  --white:        #FFFFFF;
  --cream:        #F7F5F0;
  --cream-soft:   #FAF8F4;
  --surface:      #FFFFFF;

  /* Primär */
  --teal-deep:    #0E5256;
  --teal-soft:    #14686C;
  --teal-darker:  #093438;
  --teal-tint:    #E8EFEF;

  /* Akzent (sehr sparsam) */
  --orange:       #FF9059;
  --orange-dark:  #ED7940;
  --orange-tint:  #FFF0E5;

  /* Text */
  --text-deep:    #14201E;
  --text-dark:    #3A4442;
  --text-mid:     #6E7573;
  --text-soft:    #A2A6A3;

  /* Linien & Schatten */
  --line:         #E8E4DC;
  --line-strong:  #D4CFC5;
  --shadow-xs:    0 1px 2px rgba(20, 32, 30, 0.04);
  --shadow-sm:    0 2px 8px rgba(20, 32, 30, 0.05);
  --shadow-md:    0 8px 24px rgba(20, 32, 30, 0.06);
  --shadow-lg:    0 16px 48px rgba(20, 32, 30, 0.08);

  /* Typografie */
  --font-signature: 'Cormorant Garamond', 'Times New Roman', serif;
  --font-display:  'Poppins', 'Helvetica Neue', Arial, sans-serif;
  --font-body:     'Inter', 'Helvetica Neue', Arial, sans-serif;

  /* Maße */
  --container:     1200px;
  --container-narrow: 820px;
  --radius:        8px;
  --radius-lg:     16px;
  --radius-pill:   999px;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 90px; }
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--text-dark);
  background: var(--white);
  line-height: 1.65;
  font-size: 16px;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img, svg { max-width: 100%; display: block; }
a { color: var(--teal-deep); text-decoration: none; transition: color 0.2s ease; }
a:hover { color: var(--orange); }
button { font-family: inherit; cursor: pointer; border: none; background: none; }

/* ---------- Typografie ---------- */
h1, h2, h3, h4, h5 {
  font-family: var(--font-display);
  color: var(--text-deep);
  letter-spacing: -0.015em;
  line-height: 1.2;
  margin: 0 0 0.6em;
  font-weight: 500;
}
h1 { font-size: clamp(2rem, 3.6vw, 3rem); font-weight: 500; letter-spacing: -0.02em; line-height: 1.12; }
h2 { font-size: clamp(1.6rem, 2.6vw, 2.2rem); font-weight: 500; line-height: 1.18; }
h3 { font-size: clamp(1.15rem, 1.6vw, 1.35rem); font-weight: 500; }
h4 { font-size: 0.95rem; font-weight: 500; letter-spacing: 0.02em; }

h1 em, h2 em, h3 em { font-style: normal; color: var(--orange); font-family: inherit; }

.eyebrow {
  font-family: var(--font-body);
  font-size: 0.72rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--orange);
  font-weight: 600;
  margin-bottom: 1.2rem;
  display: inline-block;
}
.eyebrow-teal { color: var(--teal-deep); }

p { margin: 0 0 1.1em; color: var(--text-dark); }
p strong { color: var(--text-deep); font-weight: 600; }

.lead {
  font-size: clamp(1.02rem, 1.3vw, 1.15rem);
  color: var(--text-dark);
  line-height: 1.65;
}

ul, ol { color: var(--text-dark); padding-left: 1.3em; }
li { margin-bottom: 0.5em; }

/* ---------- Layout ---------- */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}
.container-narrow { max-width: var(--container-narrow); margin: 0 auto; padding: 0 32px; }

section { padding: clamp(72px, 10vw, 128px) 0; position: relative; }

.section-intro { max-width: 700px; margin: 0 auto 3.5rem; text-align: center; }

/* Hintergründe */
.bg-white  { background: var(--white); }
.bg-cream  { background: var(--cream); }
.bg-cream-soft { background: var(--cream-soft); }
.bg-teal   { background: var(--teal-deep); color: var(--cream); }
.bg-teal h1, .bg-teal h2, .bg-teal h3, .bg-teal h4 { color: var(--white); }
.bg-teal h1 em, .bg-teal h2 em, .bg-teal h3 em { color: var(--orange); }
.bg-teal p { color: rgba(247, 245, 240, 0.88); }
.bg-teal .eyebrow { color: var(--orange); }

/* ---------- Navigation ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: saturate(160%) blur(12px);
  -webkit-backdrop-filter: saturate(160%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  max-width: var(--container);
  margin: 0 auto;
  padding: 18px 32px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}

/* Signature Wortmarke */
.brand-mark-signature {
  font-family: var(--font-signature);
  font-weight: 500;
  font-size: 1.35rem;
  color: var(--teal-deep);
  letter-spacing: -0.005em;
  line-height: 1;
  white-space: nowrap;
  transition: color 0.2s ease;
}
.brand-mark-signature .brand-dot {
  color: var(--orange);
  font-weight: 500;
}
a.brand-mark-signature:hover { color: var(--teal-soft); }
a.brand-mark-signature:hover .brand-dot { color: var(--orange-dark); }

.nav-links {
  list-style: none;
  display: flex;
  gap: 36px;
  margin: 0;
  padding: 0;
  align-items: center;
}
.nav-links a {
  font-size: 0.9rem;
  color: var(--text-deep);
  font-weight: 500;
  padding: 6px 0;
  position: relative;
}
.nav-links a:hover { color: var(--teal-deep); }
.nav-links a.active { color: var(--teal-deep); }
.nav-links a.active::after {
  content: '';
  position: absolute;
  left: 0; right: 0; bottom: -2px;
  height: 2px;
  background: var(--orange);
  border-radius: 2px;
}
.nav-links .nav-cta {
  background: var(--teal-deep);
  color: var(--white) !important;
  padding: 10px 20px;
  border-radius: var(--radius-pill);
  font-weight: 500;
  transition: background 0.2s ease, transform 0.2s ease;
}
.nav-links .nav-cta:hover {
  background: var(--orange);
  color: var(--white) !important;
  transform: translateY(-1px);
}
.nav-links .nav-cta::after { display: none; }

.nav-toggle {
  display: none;
  width: 36px;
  height: 36px;
  color: var(--teal-deep);
}
.nav-toggle svg { width: 24px; height: 24px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 14px 26px;
  border-radius: var(--radius-pill);
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 0.96rem;
  letter-spacing: 0.005em;
  transition: all 0.22s ease;
  cursor: pointer;
  border: 1.5px solid transparent;
  text-decoration: none;
  line-height: 1.2;
}
.btn-primary {
  background: var(--teal-deep);
  color: var(--white);
}
.btn-primary:hover {
  background: var(--teal-soft);
  color: var(--white);
  transform: translateY(-1px);
  box-shadow: var(--shadow-md);
}
.btn-accent {
  background: var(--orange);
  color: var(--white);
}
.btn-accent:hover {
  background: var(--orange-dark);
  color: var(--white);
  transform: translateY(-1px);
  box-shadow: 0 8px 20px rgba(255, 144, 89, 0.28);
}
.btn-outline {
  background: transparent;
  border-color: var(--line-strong);
  color: var(--text-deep);
}
.btn-outline:hover {
  border-color: var(--teal-deep);
  color: var(--teal-deep);
  background: var(--white);
}
.btn-ghost {
  background: transparent;
  color: var(--teal-deep);
  padding: 8px 0;
  font-weight: 500;
}
.btn-ghost::after {
  content: '→';
  margin-left: 6px;
  transition: transform 0.2s ease;
  display: inline-block;
}
.btn-ghost:hover { color: var(--orange); }
.btn-ghost:hover::after { transform: translateX(4px); }

.btn-row {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-top: 2em;
}

/* ---------- Hero B2B (2 Spalten) ---------- */
.hero-b2b {
  padding: clamp(72px, 9vw, 120px) 0 clamp(56px, 7vw, 96px);
  background: var(--white);
  position: relative;
}
.hero-b2b .container {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: center;
}
.hero-b2b h1 {
  font-size: clamp(2rem, 3.4vw, 2.9rem);
  margin-bottom: 0.5em;
}
.hero-b2b .lead {
  font-size: clamp(1.05rem, 1.4vw, 1.18rem);
  max-width: 560px;
  margin-bottom: 2em;
  color: var(--text-dark);
}
.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 24px;
  margin-top: 2.4em;
  font-size: 0.85rem;
  color: var(--text-mid);
}
.hero-meta span { display: inline-flex; align-items: center; gap: 8px; }
.hero-meta span::before {
  content: '';
  display: inline-block;
  width: 5px; height: 5px;
  background: var(--orange);
  border-radius: 50%;
}

.hero-image {
  aspect-ratio: 4 / 5;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--cream);
  box-shadow: var(--shadow-md);
}

/* ---------- Trust Logo Strip ---------- */
.trust-strip {
  padding: clamp(48px, 6vw, 72px) 0;
  background: var(--white);
  border-top: 1px solid var(--line);
}
.trust-strip .container { text-align: center; }
.trust-strip-label {
  font-size: 0.78rem;
  color: var(--text-mid);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 2rem;
  font-weight: 500;
}
.trust-logos {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(120px, 1fr));
  gap: 24px 48px;
  align-items: center;
  justify-items: center;
  max-width: 1000px;
  margin: 0 auto;
}
.trust-logo {
  display: flex;
  align-items: center;
  justify-content: center;
  height: 64px;
  color: var(--text-mid);
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: 0.02em;
  opacity: 1;
  padding: 0 12px;
  min-width: 120px;
  text-align: center;
}
.trust-logo img {
  max-height: 64px;
  max-width: 140px;
  width: auto;
  height: auto;
  object-fit: contain;
}

/* ---------- Problem-Grid (Cards mit Icons) ---------- */
.problem-grid {
  display: grid;
  gap: 20px;
  grid-template-columns: repeat(4, 1fr);
  margin: 3rem auto 0;
  width: 100%;
  max-width: 1080px;
}
@media (max-width: 1200px) {
  .problem-grid { grid-template-columns: repeat(2, 1fr); max-width: 600px; }
}
@media (max-width: 768px) {
  .problem-grid { grid-template-columns: 1fr; max-width: 400px; }
}
.problem-card {
  background: var(--white);
  padding: 32px 28px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-xs);
  transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}
.problem-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
  border-color: var(--line-strong);
}
.problem-card .icon-square {
  width: 56px; height: 56px;
  background: var(--orange-tint);
  color: var(--orange);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  overflow: hidden;
}
.problem-card .icon-square svg { width: 22px; height: 22px; stroke-width: 1.8; }
.problem-card .icon-square img {
  width: 82%;
  height: 82%;
  object-fit: contain;
}
.problem-card h3 {
  font-size: 1.08rem;
  color: var(--text-deep);
  margin-bottom: 0.5em;
}
.problem-card p {
  font-size: 0.95rem;
  color: var(--text-mid);
  margin-bottom: 0;
  line-height: 1.6;
}

/* ---------- Vertikaler Prozess-Flow ---------- */
.process-vertical {
  max-width: 720px;
  margin: 3rem auto 0;
  display: flex;
  flex-direction: column;
  gap: 0;
}
.process-step {
  background: var(--white);
  padding: 32px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-xs);
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 24px;
  align-items: flex-start;
  position: relative;
}
.process-step + .process-step { margin-top: 44px; }
.process-step + .process-step::before {
  content: '';
  position: absolute;
  left: 51px;
  top: -34px;
  width: 2px;
  height: 24px;
  background: var(--line-strong);
}
.process-step + .process-step::after {
  content: '';
  position: absolute;
  left: 47px;
  top: -14px;
  width: 10px;
  height: 10px;
  border-right: 2px solid var(--line-strong);
  border-bottom: 2px solid var(--line-strong);
  transform: rotate(45deg);
}
.process-step .step-num {
  width: 44px;
  height: 44px;
  background: var(--teal-deep);
  color: var(--white);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.05rem;
}
.process-step h3 {
  font-size: 1.15rem;
  margin-bottom: 0.4em;
  color: var(--text-deep);
}
.process-step p {
  font-size: 0.95rem;
  color: var(--text-mid);
  margin-bottom: 0;
}

/* ---------- Tiered Offers (3 Karten) ---------- */
.offer-grid {
  display: grid;
  gap: 24px;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  margin-top: 3rem;
}
.offer-grid-2 {
  grid-template-columns: repeat(2, 1fr);
  max-width: 820px;
  margin-left: auto;
  margin-right: auto;
}
@media (max-width: 720px) {
  .offer-grid-2 { grid-template-columns: 1fr; max-width: 420px; }
}
.offer-tier {
  background: var(--white);
  padding: 36px 32px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  box-shadow: var(--shadow-xs);
}
.offer-tier:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
}
.offer-tier.featured {
  border: 2px solid var(--teal-deep);
  background: linear-gradient(180deg, var(--white) 0%, var(--teal-tint) 100%);
  position: relative;
}
.offer-tier.featured::before {
  content: 'Kernangebot';
  position: absolute;
  top: -12px;
  left: 32px;
  background: var(--teal-deep);
  color: var(--white);
  padding: 4px 14px;
  border-radius: var(--radius-pill);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 600;
}
.offer-tier .tier-label {
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--orange);
  font-weight: 600;
  margin-bottom: 1rem;
}
.offer-tier h3 {
  font-size: 1.25rem;
  color: var(--text-deep);
  margin-bottom: 0.6em;
}
.offer-tier .tier-desc {
  color: var(--text-mid);
  font-size: 0.95rem;
  margin-bottom: 1.4em;
  line-height: 1.6;
}
.offer-tier ul {
  list-style: none;
  padding: 0;
  margin: 0 0 1.8em;
}
.offer-tier ul li {
  padding: 6px 0 6px 26px;
  font-size: 0.95rem;
  color: var(--text-dark);
  position: relative;
  line-height: 1.5;
}
.offer-tier ul li::before {
  content: '';
  position: absolute;
  left: 0; top: 12px;
  width: 14px;
  height: 8px;
  border-left: 2px solid var(--teal-deep);
  border-bottom: 2px solid var(--teal-deep);
  transform: rotate(-45deg);
}
.offer-tier .btn { margin-top: auto; align-self: flex-start; }

/* ---------- Outcome-Karten ---------- */
.outcome-grid {
  display: grid;
  gap: 20px;
  grid-template-columns: repeat(5, 1fr);
  margin-top: 3rem;
  width: 100%;
  max-width: none;
}
@media (max-width: 1600px) {
  .outcome-grid { grid-template-columns: repeat(5, 1fr); }
}
@media (max-width: 1200px) {
  .outcome-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 768px) {
  .outcome-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 480px) {
  .outcome-grid { grid-template-columns: 1fr; }
}
/* Zentrierte 3-Spalten-Variante (z. B. Prinzipien auf Über-mich) */
.outcome-grid-3 {
  grid-template-columns: repeat(3, 1fr);
  max-width: 940px;
  margin-left: auto;
  margin-right: auto;
}
@media (max-width: 860px) {
  .outcome-grid-3 { grid-template-columns: 1fr; max-width: 460px; }
}
.outcome-card {
  background: var(--white);
  padding: 30px 26px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-xs);
  display: flex;
  flex-direction: column;
  gap: 12px;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.outcome-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
}
.outcome-card .outcome-icon {
  width: 40px; height: 40px;
  background: var(--teal-tint);
  color: var(--teal-deep);
  border-radius: 10px;
  display: flex; align-items: center; justify-content: center;
}
.outcome-card .outcome-icon svg { width: 20px; height: 20px; stroke-width: 1.8; }
.outcome-card h3 {
  font-size: 1.02rem;
  color: var(--text-deep);
  margin-bottom: 0.3em;
}
.outcome-card p {
  font-size: 0.92rem;
  color: var(--text-mid);
  margin-bottom: 0;
  line-height: 1.55;
}

/* ---------- Video-Testimonial-Karten ---------- */
.testimonial-video-grid {
  display: grid;
  gap: 28px;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  margin-top: 3rem;
}
.testimonial-video {
  background: var(--white);
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  box-shadow: var(--shadow-xs);
}
.testimonial-video:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
}
.video-thumb {
  aspect-ratio: 16 / 10;
  background: var(--cream) center/cover no-repeat;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  overflow: hidden;
  border-radius: var(--radius-lg);
}
.video-thumb::before {
  content: '';
  position: absolute;
  inset: 0;
  background: rgba(0, 0, 0, 0.15);
}
.play-btn {
  position: relative;
  z-index: 2;
  width: 68px;
  height: 68px;
  background: var(--white);
  border-radius: 50%;
  box-shadow: var(--shadow-lg);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.22s ease, box-shadow 0.22s ease;
}
.testimonial-video:hover .play-btn { transform: scale(1.06); }
.play-btn::after {
  content: '';
  display: block;
  border-left: 18px solid var(--teal-deep);
  border-top: 11px solid transparent;
  border-bottom: 11px solid transparent;
  margin-left: 5px;
}
.video-thumb-label {
  position: absolute;
  top: 16px;
  left: 16px;
  z-index: 2;
  background: rgba(255, 255, 255, 0.94);
  padding: 5px 12px;
  border-radius: var(--radius-pill);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--teal-deep);
  font-weight: 600;
}
.testimonial-video .content {
  padding: 26px 28px 28px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.testimonial-video .content .quote {
  font-size: 0.98rem;
  color: var(--text-deep);
  line-height: 1.55;
  margin: 0;
}
.testimonial-video .meta {
  padding-top: 14px;
  border-top: 1px solid var(--line);
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 0.86rem;
}
.testimonial-video .meta .logo-tag {
  width: 40px; height: 40px;
  background: var(--cream);
  border-radius: 8px;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-weight: 600;
  color: var(--text-mid);
  font-size: 0.72rem;
  letter-spacing: 0.04em;
}
.testimonial-video .meta .person strong {
  display: block;
  color: var(--text-deep);
  font-weight: 600;
  font-size: 0.95rem;
}
.testimonial-video .meta .person span {
  color: var(--text-mid);
}

/* ---------- Case Studies ---------- */
.case-list {
  display: flex;
  flex-direction: column;
  gap: 32px;
  margin-top: 3rem;
}
.case-study {
  background: var(--white);
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
  padding: clamp(32px, 4vw, 48px);
  box-shadow: var(--shadow-xs);
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: clamp(32px, 4vw, 56px);
  align-items: start;
}
.case-header {
  position: sticky;
  top: 100px;
}
.case-logo {
  width: 100%;
  aspect-ratio: 3 / 2;
  background: var(--cream);
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-family: var(--font-display);
  font-weight: 600;
  color: var(--text-mid);
  font-size: 1.1rem;
  letter-spacing: 0.02em;
  overflow: hidden;
}
.case-logo img {
  max-width: 90%;
  max-height: 90%;
  width: auto;
  height: auto;
  object-fit: contain;
}
.case-header h3 {
  font-size: 1.35rem;
  color: var(--text-deep);
  margin-bottom: 0.4em;
}
.case-header .case-tag {
  font-size: 0.78rem;
  color: var(--text-mid);
  letter-spacing: 0.02em;
}
.case-body { display: grid; gap: 26px; }
.case-block h4 {
  font-family: var(--font-body);
  font-size: 0.72rem;
  color: var(--orange);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 600;
  margin-bottom: 12px;
}
.case-block p {
  font-size: 0.98rem;
  color: var(--text-dark);
  line-height: 1.65;
  margin-bottom: 0;
}
.case-measures {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 8px 20px;
}
.case-measures.stacked { grid-template-columns: 1fr; }
.case-measures > li {
  padding: 8px 0 8px 30px;
  font-size: 0.94rem;
  color: var(--text-dark);
  position: relative;
  margin: 0;
}
.case-measures > li::before {
  content: '';
  position: absolute;
  left: 0; top: 15px;
  width: 15px;
  height: 8px;
  border-left: 2px solid var(--teal-deep);
  border-bottom: 2px solid var(--teal-deep);
  transform: rotate(-45deg);
}

/* Nummerierte Ablauf-Liste (Eingesetzte Maßnahmen) */
.case-measures-numbered {
  list-style: none;
  padding: 0;
  margin: 0;
  counter-reset: casestep;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.case-measures-numbered li {
  counter-increment: casestep;
  position: relative;
  padding: 6px 0 6px 40px;
  font-size: 0.94rem;
  color: var(--text-dark);
  line-height: 1.5;
}
.case-measures-numbered li::before {
  content: counter(casestep);
  position: absolute;
  left: 0; top: 4px;
  width: 26px;
  height: 26px;
  background: var(--teal-deep);
  color: var(--white);
  border-radius: 50%;
  font-size: 0.78rem;
  font-weight: 600;
  display: flex;
  align-items: center;
  justify-content: center;
}

/* Unterpunkte innerhalb eines Ergebnis-Punkts */
.case-submeasures {
  list-style: none;
  margin: 8px 0 2px;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 1px;
}
.case-submeasures li {
  position: relative;
  padding: 1px 0 1px 20px;
  font-size: 0.9rem;
  color: var(--text-mid);
}
.case-submeasures li::before {
  content: '';
  position: absolute;
  left: 3px; top: 0.6em;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--teal-deep);
}
.case-results-placeholder {
  background: var(--cream);
  border-radius: 10px;
  padding: 24px 26px;
  color: var(--text-mid);
  font-size: 0.9rem;
  border: 1px dashed var(--line-strong);
}
.case-results-placeholder strong {
  display: block;
  color: var(--orange);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-bottom: 8px;
  font-weight: 600;
}
.case-video-placeholder {
  aspect-ratio: 16 / 9;
  background: center/cover no-repeat, linear-gradient(160deg, var(--teal-tint) 0%, var(--cream) 100%);
  border-radius: var(--radius-lg);
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  position: relative;
  overflow: hidden;
  width: 100%;
  max-width: 100%;
}
.case-video-placeholder::after {
  content: '';
  position: absolute;
  inset: 0;
  background: rgba(0, 0, 0, 0.2);
  z-index: 1;
}
.case-video-placeholder .play-btn {
  transform: scale(1);
  z-index: 2;
}
.case-block {
  width: 100%;
}
.case-video-placeholder-label {
  position: absolute;
  bottom: 14px; left: 20px;
  font-size: 0.72rem;
  color: var(--text-mid);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 600;
}
.case-quote {
  padding: 22px 26px;
  background: var(--cream-soft);
  border-left: 3px solid var(--orange);
  border-radius: 0 8px 8px 0;
  font-size: 0.98rem;
  color: var(--text-deep);
  font-style: italic;
  line-height: 1.6;
  position: relative;
}
.case-quote::before {
  content: '"';
  position: absolute;
  left: 14px; top: 4px;
  color: var(--orange);
  font-family: var(--font-signature);
  font-size: 2.4rem;
  line-height: 1;
  font-style: normal;
  opacity: 0.4;
}
.case-quote-author {
  display: block;
  margin-top: 12px;
  font-size: 0.82rem;
  color: var(--text-mid);
  font-style: normal;
  letter-spacing: 0.02em;
}
.case-pending {
  background: var(--teal-tint);
  color: var(--teal-deep);
  padding: 18px 24px;
  border-radius: 10px;
  font-size: 0.9rem;
  font-weight: 500;
  display: flex;
  align-items: center;
  gap: 12px;
}
.case-pending::before {
  content: '';
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--orange);
  flex-shrink: 0;
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.4; }
}

/* ---------- Timeline (6 Steps) ---------- */
.timeline-6 {
  max-width: 900px;
  margin: 3.5rem auto 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.timeline-6 .tl-step {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 26px 24px;
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.timeline-6 .tl-num {
  width: 32px; height: 32px;
  background: var(--orange);
  color: var(--white);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.9rem;
  margin-bottom: 8px;
}
.timeline-6 .tl-step h3 {
  font-size: 1.02rem;
  color: var(--text-deep);
  margin-bottom: 0.3em;
}
.timeline-6 .tl-step p {
  font-size: 0.9rem;
  color: var(--text-mid);
  margin-bottom: 0;
}

/* ---------- FAQ Accordion ---------- */
.faq-list {
  max-width: 820px;
  margin: 3rem auto 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.faq-item {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}
.faq-item[open] {
  border-color: var(--line-strong);
  box-shadow: var(--shadow-sm);
}
.faq-item summary {
  padding: 22px 28px;
  cursor: pointer;
  list-style: none;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 1.02rem;
  color: var(--text-deep);
  transition: color 0.2s ease;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--teal-deep); }
.faq-item .faq-plus {
  width: 22px;
  height: 22px;
  position: relative;
  flex-shrink: 0;
  color: var(--orange);
  transition: transform 0.25s ease;
}
.faq-item .faq-plus::before,
.faq-item .faq-plus::after {
  content: '';
  position: absolute;
  background: currentColor;
  border-radius: 2px;
}
.faq-item .faq-plus::before {
  left: 0; right: 0;
  top: 50%;
  height: 2px;
  transform: translateY(-50%);
}
.faq-item .faq-plus::after {
  top: 0; bottom: 0;
  left: 50%;
  width: 2px;
  transform: translateX(-50%);
  transition: transform 0.25s ease;
}
.faq-item[open] .faq-plus::after { transform: translateX(-50%) rotate(90deg); }
.faq-item .faq-body {
  padding: 0 28px 26px;
  color: var(--text-dark);
  font-size: 0.98rem;
  line-height: 1.65;
}
.faq-item .faq-body p:last-child { margin-bottom: 0; }

/* ---------- Final CTA Banner ---------- */
.cta-banner {
  background: var(--teal-deep);
  color: var(--white);
  padding: clamp(72px, 9vw, 120px) 32px;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-banner::before {
  content: '';
  position: absolute;
  top: -50%; right: -20%;
  width: 60%;
  height: 200%;
  background: radial-gradient(circle at center, rgba(255, 144, 89, 0.14), transparent 60%);
  pointer-events: none;
}
.cta-banner .container-narrow { position: relative; z-index: 1; }
.cta-banner h2 { color: var(--white); margin-bottom: 0.5em; }
.cta-banner h2 em { color: var(--orange); }
.cta-banner p {
  color: rgba(255, 255, 255, 0.86);
  max-width: 620px;
  margin: 0 auto 2em;
  font-size: 1.08rem;
}

/* ---------- Placeholder-Elemente ---------- */
.placeholder {
  background: repeating-linear-gradient(45deg, var(--cream-soft), var(--cream-soft) 10px, var(--cream) 10px, var(--cream) 20px);
  border: 1.5px dashed var(--line-strong);
  border-radius: var(--radius);
  padding: 22px;
  color: var(--text-mid);
  font-size: 0.87rem;
  text-align: center;
  font-family: var(--font-body);
  line-height: 1.5;
}
.placeholder strong {
  color: var(--orange);
  display: block;
  margin-bottom: 6px;
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 600;
}
.placeholder-fill {
  height: 100%;
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
}

/* ---------- Footer ---------- */
.footer {
  background: var(--teal-darker);
  color: rgba(255, 255, 255, 0.75);
  padding: 72px 0 28px;
  font-size: 0.92rem;
}
.footer .container {
  display: grid;
  gap: 40px;
  grid-template-columns: 1.6fr 1fr 1fr;
}
.footer h4 {
  color: var(--white);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  margin-bottom: 1.2em;
  text-transform: uppercase;
  font-weight: 600;
}
.footer a { color: rgba(255, 255, 255, 0.78); }
.footer a:hover { color: var(--orange); }
.footer ul { list-style: none; padding: 0; margin: 0; }
.footer li { margin-bottom: 0.6em; }
.footer-tagline {
  color: rgba(255, 255, 255, 0.65);
  font-size: 0.92rem;
  line-height: 1.65;
  max-width: 400px;
  margin: 1em 0 0;
}
.footer .brand-mark-signature {
  color: var(--white);
  font-size: 1.35rem;
}
.footer .brand-mark-signature .brand-dot { color: var(--orange); }
.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.14);
  margin-top: 56px;
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.82rem;
  color: rgba(255, 255, 255, 0.55);
}

/* ---------- Fade-In on Scroll (subtle) ---------- */
.fade-in {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.fade-in.visible {
  opacity: 1;
  transform: translateY(0);
}

/* ---------- Utility ---------- */
.text-center { text-align: center; }
.hidden-mobile-only { display: block; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .hero-b2b .container { grid-template-columns: 1fr; }
  .hero-image { max-width: 480px; margin: 0 auto; }
  .case-study {
    grid-template-columns: 1fr;
    gap: 28px;
  }
  .case-header { position: static; }
  .case-logo { max-width: 200px; aspect-ratio: 16/9; }
  .timeline-6 { grid-template-columns: repeat(2, 1fr); }
  .footer .container { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 880px) {
  .nav-toggle { display: flex; align-items: center; justify-content: center; }
  .nav-links {
    position: absolute;
    top: 100%;
    left: 0; right: 0;
    background: var(--white);
    flex-direction: column;
    gap: 0;
    padding: 12px 32px 24px;
    border-bottom: 1px solid var(--line);
    display: none;
  }
  .nav-links.open { display: flex; }
  .nav-links li { width: 100%; }
  .nav-links a {
    display: block;
    padding: 14px 0;
    border-bottom: 1px solid var(--line);
  }
  .nav-links a.active::after { display: none; }
  .nav-links .nav-cta { margin-top: 14px; text-align: center; }
}

/* ========== Expandable Quote ========== */
.quote-expandable {
  max-height: 9.5em;
  overflow: hidden;
  position: relative;
  transition: max-height 0.4s ease;
}
.quote-expandable.expanded {
  max-height: 3000px;
}
/* Sanfter Ausblend-Verlauf am unteren Rand, nur wenn eingeklappt */
.quote-expandable:not(.expanded)::after {
  content: '';
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 3.5em;
  background: linear-gradient(rgba(250, 248, 244, 0), var(--cream-soft) 82%);
  pointer-events: none;
  z-index: 1;
}
.quote-expand-button {
  background: none;
  border: none;
  color: var(--orange);
  cursor: pointer;
  font-weight: 600;
  font-size: 0.9rem;
  padding: 6px 0 0;
  display: inline-block;
  transition: opacity 0.2s;
}
.quote-expand-button:hover {
  opacity: 0.8;
}
/* Person unter Case-Study-Video (Design wie Kundenstimmen) */
.case-person {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: 16px;
}
.case-person-photo {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  overflow: hidden;
  flex-shrink: 0;
}
.case-person-photo img { width: 100%; height: 100%; object-fit: cover; }
.case-person-info { display: flex; flex-direction: column; }
.case-person-info strong { color: var(--text-deep); font-weight: 600; font-size: 0.95rem; }
.case-person-info span { color: var(--text-mid); font-size: 0.86rem; }

/* "Mehr Details"-Link unter Kundenstimmen */
.testimonial-details-link {
  display: inline-block;
  margin-top: 14px;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--orange);
  transition: opacity 0.2s;
}
.testimonial-details-link:hover { opacity: 0.75; }

/* ========== tiny-Link (im Fließtext sichtbar als Link erkennbar) ========== */
.tiny-link {
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-thickness: 1px;
  font-weight: 600;
}
.tiny-link em {
  font-style: italic;
  color: inherit;
}

/* ========== Fußnote (Kleingedrucktes im Footer) ========== */
.footnote {
  grid-column: 1 / -1;
  margin: 14px 0 0;
  font-size: 0.72rem;
  color: rgba(255, 255, 255, 0.38);
  line-height: 1.5;
}

/* ========== Über-mich-Teaser (Startseite) ========== */
.about-teaser {
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 52px;
  align-items: center;
  max-width: 980px;
  margin: 0 auto;
}
.about-teaser-photo img {
  width: 100%;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
}
.about-teaser .btn { margin-top: 0.5rem; }
@media (max-width: 760px) {
  .about-teaser { grid-template-columns: 1fr; max-width: 420px; gap: 28px; }
}

/* ========== Kalender-Einbettung (Zwei-Klick-Lösung) ========== */
.calendar-consent {
  max-width: 560px;
  margin: 0 auto;
  text-align: center;
  background: var(--cream-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 40px 32px;
}
.calendar-consent-note {
  font-size: 0.8rem;
  color: var(--text-mid);
  margin: 16px auto 0;
  max-width: 420px;
  line-height: 1.5;
}
.calendar-consent-note a { text-decoration: underline; text-underline-offset: 2px; }
.calendar-embed iframe {
  border: 0;
  width: 100%;
  height: 920px;
  border-radius: var(--radius-lg);
  background: var(--white);
}

/* ========== Hero Proof-Zeile (Social Proof mit Quelle) ========== */
.hero-proof {
  margin: 1.6rem 0 0;
  font-size: 0.98rem;
  color: var(--text-dark);
  line-height: 1.5;
}
.hero-proof-check {
  color: var(--orange);
  font-weight: 700;
  margin-right: 2px;
}
.hero-proof strong {
  color: var(--teal-deep);
  font-size: 1.12em;
}
.hero-proof-source {
  display: block;
  font-size: 0.82rem;
  color: var(--text-mid);
  margin-top: 3px;
}

/* ========== Pull-Quote (hervorgehobenes Zitat) ========== */
.pull-quote {
  margin: 2rem 0 0;
  text-align: center;
  font-style: italic;
  font-weight: 700;
  color: var(--text-dark);
  font-size: clamp(1.02rem, 1.3vw, 1.15rem);
  line-height: 1.65;
}
/* Beispielbild (tiny Pop-up) */
.tiny-example {
  margin: 1.8rem 0 0;
  text-align: center;
}
.tiny-example img {
  width: 100%;
  height: auto;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
  border: 1px solid var(--line);
}
.tiny-example figcaption {
  margin-top: 12px;
  font-size: 0.85rem;
  color: var(--text-mid);
}

/* Untertitel innerhalb eines Prozess-Schritts */
.step-subtitle {
  color: var(--teal-deep);
  font-weight: 600;
  margin-bottom: 6px !important;
}

/* ========== Video Modal ========== */
.video-modal {
  display: none;
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  bottom: 0;
  background: rgba(20, 32, 30, 0.9);
  z-index: 1000;
  align-items: center;
  justify-content: center;
  padding: 20px;
}
.video-modal.open {
  display: flex;
}
.video-modal-content {
  position: relative;
  width: 100%;
  max-width: 900px;
  aspect-ratio: 16 / 9;
}
.video-modal video {
  width: 100%;
  height: 100%;
  border-radius: var(--radius-lg);
}
.video-modal-close {
  position: absolute;
  top: -40px;
  right: 0;
  background: none;
  border: none;
  color: var(--white);
  font-size: 28px;
  cursor: pointer;
  padding: 0;
  width: 32px;
  height: 32px;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: opacity 0.2s;
}
.video-modal-close:hover {
  opacity: 0.8;
}

@media (max-width: 640px) {
  .timeline-6 { grid-template-columns: 1fr; }
  .footer .container { grid-template-columns: 1fr; }
  .btn { width: 100%; }
  .btn-row .btn { width: auto; }
  .process-step { grid-template-columns: 1fr; }
  .video-modal-close {
    top: 10px;
    right: 10px;
  }
}